Whether you are a large or small company, a blog is one of the best ways to communicate with your customers. However, without the right approach, your blog can become ineffective and a time-wasting way to reach your customers. With that in mind, here are five ways you can improve your company’s blog.
- Know your customer.
The most significant way to reach your customer through your blog is to get to know your customer. Whatever your business model, write your blog for your ideal customer base. Even with a narrow niche, you can still maintain an active, impactful blog. Reach out to your customers directly through surveys, collect feedback post-purchase, or communicate through social media to find out what speaks to them the most.
- Embrace SEO.
Do you have a hard time understanding SEO? It’s easier than you might think to improve your company’s search engine ranking. It starts by writing content geared toward the type of things your ideal audience would be interested in. Write your blog posts based on what those questions are and focus on providing solutions.
Google has begun to focus on “helpful” content rather than content simply stuffed with the appropriate keywords. That’s why it’s so important to make sure you are writing solutions-based content for your audience.
- Focus on quality over quantity.
It isn’t about how many posts you write, but it’s about the quality of blog posts. Don’t write blog posts without thinking about what your customers can gain from what you are producing. By focusing on quality, you also develop a level of trust with your customers. As a result, they know you are not solely focused on numbers.
- Promote your blog post on social media.
You don’t have to be an expert on social media to utilize this marketing method to reach your customers. Often businesses will start social media accounts and let them fall by the wayside. Don’t let that be you!
Start out on a few platforms instead of trying to be on every one of them. Consider Twitter for addressing any customer service issues. Utilize Facebook for ads and gathering reviews. If you sell physical products, Instagram is an excellent way of showcasing the products and even selling on the platform. TikTok is a great place if your target audience is younger. The best rule is to be consistent and be yourself.
- Utilize older content.
If you’ve managed your company’s blog for a few years, you probably have a ton of content on your website. Go back over old posts and consider updating content pieces to reflect current times. Promote these old pieces in newsletters and on social media. If none of these posts resonate with you anymore, remove them or revise them completely.
Your company’s blog is one of the significant ways you can reach new customers. Starting a blog can be daunting, but once you gain traction and get a few posts under your belt, you’ll find new ways to communicate your company values and give customers new ways to see you.